Bushnell Technologies

  • Bulletproof Guarantee

    We believe that you, the consumer, should make the final call on product performance. That’s why we offer our exclusive Bulletproof 100% Money Back Guarantee (the best in the business) on selected Bushnell products.*

    Bullet Proof Money Back Guarantee

  • Multi-Coated Optics

    Multi-Coated optics for superior light transmission and brightness. 

  • XTR® Technology

    As light passes through the many prisms and lenses of a roofprism binocular, some light is usually lost along the way. Our exclusive new XTR technology – utilizing 60 layers of coatings on each prism – conserves, harnesses and optimizes the available light. XTR delivers an amazing 99.73% light transmission per lens for a combined light transmission of 90%, making the Bushnell Elite® series the brightest binocular in its class.

  • ED Prime Glass

    ED Prime Extra-Low Dispersion fluorite glass delivers amazing color resolution and contrast, and virtually eliminates chromatic aberration and color-fringing to bring out the most distinct details possible in low-light conditions.

  • RainGuard HD

    Without it, you’re not ready. Thanks to RainGuard, a wet lens or a misguided breath that would fog conventional glass will never cost you a view. This patented, permanent, water-repellent coating causes moisture from rain, snow, sleet and condensation to bead up and scatter less light, so you get a clear, bright view when other optics would be rendered useless

  • PC-3® Phase Coating

    A chemical coating applied to the prisms to enhance resolution and contrast for the brightest and clearest images possible.

  • Fully-Multi Coated Optics

    All air-to-glass surfaces feature multiple layers of anti-reflective coating. Fully multi-coated optical systems deliver the brightest, highest-contrast images with the least amount of eye strain because only a very small percentage of light is lost before it reaches the viewer's eye.

  • Argon Purged

    An improvement over traditional nitrogen purging, argon purging delivers the ultimate in long-term waterproof integrity. 

  • T-Lok Locking Turret

    T-Lok turret can be quickly lifted for quick adjustments and instantly locked into place by depressing the turret to its standard position.

  • Z-Lok Zero Stop

    Z-Lok elevation turret features a zero stop that allows the shooter to preset the zero and avoid the possibility of dialing below zero

  • RevLimiter Zero Stop

    Once a zero has been established, the elevation knob can be precisely returned to zero after "dialing up" by setting the RevLimiter Zero Stop mechanism.

  • Ultra Wide Band Coating

    An anti-reflection coating process that is customized for every lens element in the optical path, in order to allow the best possible light from the front glass all the way back to the eyepiece. The result? Optimum brightness and true color across the light spectrum.

  • Realtree MAX-1

    Max-1 camo combines the perfect balance of neutral earth tones, prairie grasses, brush, rock, sage and open zones—with just a hint of shadow detail for added depth and realism.  Available on select Bushnell products. Developed by Realtree.

  • RealTree Xtra

    The Xtra in Realtree Xtra stands for extra effectiveness in the field. This new camo pattern blends perfectly year round in a variety of habitats. It blends best from the leaf change of fall through winter, then again in early spring before green-out.

  • Realtree AP

    The AP means All-Purpose. It's neutral, open, contrasty and realistic - all things necessary to make a camo pattern versatile and effective. Developed by Realtree and available on select Bushnell products.

  • Zoom

    Variable power, or zoom, enables the user to zoom in on an object or zoom out to a wider view through the use of a dial, lever, or setting.

  • Lead Free Glass

    Lead-free glass means we use no lead in the glass lenses or prisms, By using enviro-friendly materials, we're not only helping you see the outdoors in stunning clarity, we're doing our part to keep them beautiful.

  • G2 Reticle

    Features a mil-hash marked First Focal Plane (FFP) reticle designed for ranging, holdover and windage correction.

  • BTR MIL

    Bushnell Tactical Reticle Mil. Featuring an illuminated circle dot, mil-hash marked First Focal Plane (FFP) reticle designed for ranging, holdover and windage correction.

  • BTR-2

    Bushnell Tactical Reticle 2. Featuring an illuminated, mil-hash marked reticle designed for ranging, holdover and windage correction. Available in both First Focal Plane (FFP) and Second Focal Plane (SFP) Models.

  • BTR-1

    Bushnell Tactical Reticle 1. Features an illuminated, ballistically calibrated reticle optimized for use with the 5.56 rounds. BDC provides accurate ranging and aiming to 600 meters. Available in both First Focal Plane (FFP) and Second Focal Plane (SFP) models.

  • TRMR2 Reticle

    Horus TReMoR 2. This reticle makes precision long range shooting faster. The TReMoR2 allows the shooter to accurately mil targets very quickly by utilizing its chevron shape with 1/10 mil marks.

  • H-59 Reticle

    Horus H-59. Provides superior windage and elevation hold capability. This gridded mil-based reticle offers a system for quickly engaging distant targets without knowing specific ranges.

  • Illuminated Mil-Dot Reticle

    The original choice for estimating distance, windage and elevation calibration with an illuminated crosshair for improved visibility in low-light conditions. A worldwide standard for long-range shooters.

  • Drop Zone-22 Rimfire

    Calibrated for 38-40 grain, 22 Long Rifle high velocity loads. Zeroes at 50 yards, with aiming points out to 125 yards. 

  • Drop Zone-223 Bullet Drop Compensating

    Calibrated for 55-62 grain, 223 REM/5.556 loads. Zeroes at 100 yards, with aiming points out to 500 yards. 

  • Multi-X Reticle

    The Multi-X is your more traditonal single plex aiming reticle. 

  • Fine Multi-X Reticle

    The fine Multi-X reticle is deisgned to give the clearest view through the center of the aiming reticle. 

  • Circle-X Reticle

    This circle reticle let's you be very precise for sighting in quickly and the circle is perfect for quick target acquisition. 

  • Mil-Dot Reticle

    Mil-dot Reticle. The original choice for estimating distance, windage and elevation calibration. A worldwide standard for longrange shooters.

  • MZ 200 Reticle

    The MZ 200 reticle gives hunters a series of aiming points that correspond to various muzzleloaders.  These aiming points allow hunters to expand their effective range. 

  • CF 500 Reticle

    Designed to be used with today's most popular centerfire rifle cartridges, the CF 500 reticle is intended to be sighted in at 100 yards, and provides aiming points at every 100 yd increments, out to 500 yds. 

  • 3 MOA Dot Reticle

    A 3 MOA red dot will cover 3 inches of your target at 100 Yards.

  • 5 MOA Dot Reticle

    A 5 MOA red dot will cover 5 inches of your target at 100 Yards. 

  • 10 MOA Dot Reticle

    The 10 MOA red dot will cover 10 inches of your target at 100 Yards. 

  • 65 MOA Circle w/3 MOA Dot Reticle

    This reticle is designed for quick target acquisition, a 65 MOA outter ring and a 3 MOA red dot. 

  • T-Dot Red Reticle

    T-Dot Red

  • T-Dot Green Reticle

    T-Dot Green

  • 4A Reticle

    The 4A reticle is a classic European low light reticle featuring three large post crosshairs. 

  • Illuminated 4A Reticle

     The Illuminated 4A reticle is a classic European low light reticle featuring three large post crosshairs with an illuminated center dot.

  • Multi-X Reticle

    The Multi-X is your more traditonal single plex aiming reticle.

  • Illuminated Red/Green Multi-X Reticle

    The illuminated Red/Green Multi-X retilce will allow you exact precision in low light situations. 

  • DOA™ - Dead On Accurate™ Reticle Technology

    Dramatically extend your effective range and judge a buck’s trophy quality in record time with new Bushnell DOA reticle technology featuring the Rack Bracket.

  • DOA Crossbow

    The DOA Crossbow is based on a 20 yard zero with aiming points every 10 yards, out to 50 yards. 

  • DOA 200 Reticle

    Scopes with the DOA 200 are designed to be sighted-in at 100 yds. Incorporated into the reticle is a 50-yd holdunder, along with 150 yds and 200 yds hold over aiming points.  The shooter can use either 12 guage or 20 guage loads. 

  • DOA 250 Reticle

    Designed to be used with today's most popular muzzleloader loads, the DOA 250 reticle is intended to be zeroed at 100 yards, and provides aiming points at every 50 yards out to 250 yards. 

  • DOA 600 Reticle

    The DOA 600 Reticle is intended to be sighted in at 100 yards, and provides aiming points at every 100 yard increment, out to 600 yards. 

  • FireFly™ Reticle

    Developed by Bushnell® engineers for the lowest-light hunting situations, the patented FireFly™ reticle illuminates the crosshairs after only a quick 10-second flashlight charge. Unlike battery-powered reticles, which often fail at the absolute worst times, the FireFly will glow green and you’ll see your crosshairs against your quarry. Featured on select Elite riflescopes.

  • E.S.P. 2

    Faster and more accurate than ever. E.S.P. 2 provides 1/2 yard accuracy from 5 to 199 yards.

  • E.S.P.

    E.S.P. provides yardage faster and more accurately than ever before. Not only have we increased the acquisition speed to a lightning fast level, E.S.P. is so accurate that from 5-125 yards, the distance is displayed to 1/10th of a yard.

    Whatever your skill level, Bushnell gives you the most accurate technology in the field – and you’ll have the confidence of knowing you have the exact yardage for every shot you’ll ever take.

  • ARC - Angle Range Compensation

    Extreme up and downhill angles alter true horizontal distance to your target. ARC accounts for the terrain angle when calculating distance, so you know precisely how to shoot the range.

  • ClearShot

    ClearShot technology provides instantaneous feedback on your shot clearance. This advanced laser technology takes the guess out of archery shots, even allowing hunters the ability to no longer worry about clipping branches or hitting other obstructions. And with a simple three-step process, you can calibrate the rangefinder to correspond with the speed of the bow through the sight system. When done and target is ranged, a dot is displayed to show the max height your arrow will travel.

  • Matrix Display Technology™

    Matrix Display Technology dramatically improves contrast, clarity and light transmission for rapid, positive identification. This new technology also allows for visible ranging displays while not sacrificing true color fidelity in all lighting conditions.

  • Rifle Mode - Matrix

    Provides bullet drop/holdover data in inches from 100 to 800 yards.

  • Bow Mode - Matrix

    Provides true horizontal distance from 5 to 99 yards.

  • BullsEye™ Mode - Matrix

    Geared for close-range use, this mode acquires the distances of small targets and game without inadvertently measuring background target distances. When more than one object is acquired, the closer of the two objects is shown on the LCD display.

  • Brush™ Mode - Matrix

    Ignores the foreground, such as brush, boulders and tree branches, and provides distances on the LCD display to background objects only.

  • Scan Mode - Matrix

    SCAN across the landscape while viewing a continuously updated LCD display of the distance between you and your target.

  • Vivid Display Technology™

    Dramatically improves contrast, clarity and light transmission, for rapid, positive identification in all lighting conditions.

  • Rifle HD

    Provides bullet drop/holdover data in inches, centimeters, MOA and MILs from 5 to 1,000 yards/meters.

  • Rifle Mode - VDT

    Provides bullet drop/holdover data in inches from 100 to 800 yards.

  • Bow Mode - VDT

    Provides true horizontal distance from 5 to 99 yards.

  • BullsEye™ Mode - VDT

    Geared for close-range use, this mode acquires the distances of small targets and game without inadvertently measuring background target distances. When more than one object is acquired, the closer of the two objects is shown on the LCD display.

  • Brush™ Mode - VDT

    Ignores the foreground, such as brush, boulders and tree branches, and provides distances on the LCD display to background objects only.

  • Scan Mode - VDT

    SCAN across the landscape while viewing a continuously updated LCD display of the distance between you and your target.

  • Rifle Mode

    Provides bullet drop/holdover data in inches from 100 to 800 yards.

  • Bow Mode

    Provides true horizontal distance from 5 to 99 yards.

  • BullsEye™ Mode

    Geared for close-range use, this mode acquires the distances of small targets and game without inadvertently measuring background target distances. When more than one object is acquired, the closer of the two objects is shown on the LCD display.

  • Brush™ Mode

    Ignores the foreground, such as brush, boulders and tree branches, and provides distances on the LCD display to background objects only.

  • Scan Mode

    SCAN across the course while viewing a continuously updated LCD display of the distance between you and your target.

  • VSI™ - Variable Sight-In Feature

    Rifle Mode feature allows you to set your holdover/ bullet-drop information for your rifle’s zero – select between 100, 150, 200 and 300-yard sight-in distances for deadly accurate information at the push of a button. Measurements can be displayed in MOA or inches.

  • Ranging Performance 30-800

    Deer 30-550 Yards
    Tree 30-800 Yards
    Reflective 30-800 Yards.

  • Ranging Performance 7-850

    Deer  7-200 Yards
    Tree  7-600 Yards
    Reflective  7-850 Yards

  • Ranging Performance 5-1000

    Deer  5-325 Yards
    Tree  5-650 Yards
    Reflective  5-1000 Yards

  • Ranging Performance 5-1300

    Deer  5-600 Yards
    Tree  5-900 Yards
    Reflective  5-1300 Yards

  • Ranging Performance 5-1760

    Deer 5-500 Yards
    Tree 5-1000 Yards
    Reflective 5-1760 Yards.

  • Ranging Performance 10-1760

    Deer  10-500 Yards
    Tree  10-1000 Yards
    Reflective  10-1760 Yards

  • Waterproof/Fogproof

    Products are O-ring sealed and nitrogen purged for total waterproof and fogproof protection. These models can withstand complete immersion in water and stay dry inside. The interior optical surfaces won’t fog due to rapid temperature change or humidity.

  • Weatherproof

    Although not completely waterproof, rainproof products have been designed or treated to prevent rain from soaking in.

  • Rainproof

    Although not completely waterproof, rainproof products have been designed or treated to prevent rain from soaking in.

  • Wireless Connectivity

    The Trophy Cam HD Wireless uses the cloud to upload your images to the locations you have configured in your camera's settings moments after they are taken.

  • No-Glow Black LEDs

    Select Trophy Cam models with No-Glow Black LEDs are totally invisible to game and other hunters. Also ideal for security surveillance.

  • Hyper PIR

    Motion sensor reaches out to 60 feet or beyond and offers dramatically expanded coverage area over leading competitors.

  • GPS Geotag

    Every Trophy Cam has the option to automatically embed GPS coordinates to make tracking game movement and camera placement simple.

  • 2.4 Color LCD View Screen

    View and zoom your images in full color in the field.

  • Solar Compatible

    Trophy Cam's featuring this icon are compatible with our Solar Panel accessory.

  • Hyper Recovery Speed

    Recovery time from one image capture until the next image capture takes place in a lightning fast 1 second.

  • Freeze Frame Shutter

    Night vision shutter speed adjustment for ultimate stop action images.

  • Hybrid Capture Mode

    Capture full resolution images and video simultaneously on every trigger.

  • HD Video

    All Trophy Cams are capable of capturing 720p HD video – with sound – for a brilliant connection to the game you hunt.

  • Field Scan 1X

    New time-lapse technology automatically snaps images at preset intervals of one minute to one hour, within the hours of your choice. Field Scan provides long-range observation of your hunting ground and a much larger coverage area, because it's not triggered by game. It's like glassing your spot without having to be there.

  • Field Scan 2x

    Time-lapse technology automatically snaps images at preset intervals of one minute to one hour, within the hours of your choice. Now with two available time slots so you can monitor dusk and dawn movement. Because it’s not triggered by game, it provides the widest viewing area possible. But unlike all other time-lapse cameras, its simultaneous live trigger will still capture images of anything that walks by.

  • Hyper Night Vision

    A quantum leap in distance and brightness, this new system ensures that sharpest after-dark imagery.

  • Data Stamp

    Every image is automatically stamped with day/date, temp and moon phase at time of capture.

  • Multi Flash Mode

    Allows you to adjust flash power for different setups to conserve battery power where applicable.

  • Baro Pressure

    Date/Time/Moon/Temp/Name Stamp - All Cams

  • Removable ARD

    Removeable Anti-Reflection cover for the LEDs minimizes visibility to game and other hunters.

  • Zoom 1-3x

    Variable power, or zoom, enables the user to zoom in on an object or zoom out to a wider view through the use of a dial, lever, or setting.

  • Daytime Color

    By utilizing digital technology we are able to provide both night and day time viewing in our digital night vision devices.

  • Video Recording

    Our new Equinox Z 4.5x and 6x models allow the user to record video onto a micro SD card or transmit it via the included video out cable.

  • Image Capture

    Our new Equinox Z 4.5x and 6x models allow the user to capture still images onto a micro SD card or transmit it via the included video out cable.

  • Viewing Distance - 500

    Our 3x 30mm Equinox Z model allows for up to 500 feet of viewing distance using the infrared illuminator assist beam.

  • Viewing Distance - 750

    Our 4.5x 40mm Equinox Z model allows for up to 750 feet of viewing distance using the infrared illuminator assist beam.

  • Viewing Distance - 1000

    Our 6x 50mm Equinox Z model allows for up to 1000 feet of viewing distance using the infrared illuminator assist beam.

  • Sky Tour™ Talking Headsets

    The talking handsets included with our Sky Tour series telescopes are the ultimate way to learn the lay of the universe. While the voice highlights your choice of constellations, planets, mythology or amazing facts, the telescope’s Illuminated Smart Mount lights up to get you dialed in on the celestial object. The buttons are illuminated for easy nighttime use. It’s the ultimate way to keep first-time telescope users and amateur astronomy enthusiasts engaged, entertained and learning.

  • Sync Focus

    Now on our ImageView spotting scope and Instant Replay binoculars, the Sync Focus feature is a parallel focus system that sharpens the digital image and the image through the scope’s or binos’ optics simultaneously. The synchronized light path also permits the user to switch between viewing through the camera’s LCD and the scope or binocular’s eyepiece.

  • Illuminated Smart Mount Reticle

    The Illuminated Smart Mount lights up and points the way to the celestial object referenced by the handset. An exclusive feature of Bushnell Voyager models.

  • Extended Infrared Night Vision

    Invisible LEDs cast infrared light to illuminate the subject at night as far as 45 feet.

  • Color Photos By Day/Night Vision at Night

    Cameras are equipped with auto filter switch to adjust for color daytime images/movies to night vision images/movies.